|
ADVERTISING
AND TRADE PROMOTION - NEWSPAPERS
Television and
newspaper advertising are the promotion tools of choice for the majority
of distributors of U.S. products.
Panama has a very competitive advertising market, with standard prices
and very good production quality. Additionally, trade show and exhibitions
have proven to be effective tools for trade promotion.
Special sale prices are usually advertised in newspapers during weekends.
Most foreign manufacturers of consumer products also keep a high profile
presence in the country through large billboards, sponsored sports events
and T.V. advertising.
Radio advertising is mainly utilized outside of Metropolitan Panama
City.
Major Newspapers:
El Panama America
Advertising Chief - Margaret de Ucar
P.O. Box B-4 Panama 9A,
Republic of Panama
Tel: (507) 230-1666
Fax: (507) 230-1033
Daily Circulation: 22,000
Format: standard
Advertising prices: US$ 7.00 per columnar inch, each page has 126 columnar
inches.
La Estrella
de Panama
Advertising Manager - Angie de Ochy
P.O. Box Q Panama 4,
Republic of Panama
Tel: (507) 227-0555
Fax: (507) 227-0723
Daily Circulation: 21,200
Format: standard
Advertising prices: US$ 8.00 per columnar inch, each page has 126 columnar
inches.
La Prensa
Advertising Manager - Adela Mendoza
P.O. Box 6-4586, El Dorado Panama
Republic of Panama
Tel: (507) 221-7222
Fax: (507) 221-7328
Daily Circulation: 38,000
Format: standard
Advertising prices: US$ 11.00 per columnar inch, each page has 126 columnar
inches.
|
